Shanghai Easylife International Group Co., Ltd., a leading Chinese vendor of hygiene cleaning and skincare products, made a remarkable appearance at the 33rd East China Import and Export Commodity Fair (ECF) held at the Shanghai New International Expo Center from March 1 to 4, 2025. The company unveiled its latest range of eco-friendly cleaning wipes, attracting long-standing partners and new potential clients from around the globe.
A Global Platform for Networking and Growth
The ECF 2025, one of the world’s largest trade fairs, brought together over 3,250 exhibitors and 100,000 professional buyers, focusing on cross-border trade opportunities. Easylife seized this platform to strengthen its global presence, showcasing a diverse lineup of wet wipes, including:
- Antibacterial wipes
- Disinfectant wipes
- Biodegradable wipes
- Specialty wipes for healthcare, hospitality, and household use .
Ms. Liu LiXin, CEO of Shanghai Easylife, emphasized, “The ECF has always been a vital bridge connecting Chinese manufacturers with the world. This year, we reinforced relationships with loyal clients and ignited interest in new markets across Europe, Southeast Asia, and the Middle East”
Reuniting Partners, Embracing New Opportunities
During the event, Easylife hosted dozens of overseas buyers, including representatives from major distributors in Germany, Japan, and Australia. Many praised the company’s innovation and adherence to international certifications such as ISO22716 GMPC and EU Ecolabel.
Mr. Bert Keller, a long-term client from a German retail chain, noted, “Easylife’s products consistently meet European quality standards. Their new plant-based compostable wipes align perfectly with our sustainability goals”. The company also engaged with emerging markets, receiving inquiries from e-commerce platforms and hospitality groups in Saudi Arabia. Preliminary estimates suggest over 60% of booth visitors were first-time contacts, signaling fresh avenues for growth.
Innovation and Sustainability at the Core
A highlight of the exhibition was the launch of Easylife’s KlenGuard series—a line of wipes made from 100% biodegradable bamboo fibers and infused with natural essential oils. Developed in response to global demand for eco-conscious solutions, this product drew significant attention. Additionally, the company showcased its patented Aqua-Save technology, which reduces water usage in wipe production by 40%.
Dr. Chen, R&D Director, stated, “Sustainability isn’t just a trend; it’s our responsibility. By integrating green materials and energy-efficient processes, we aim to lead the industry toward a cleaner future”.
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